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Brand Identity Design | Print Design | Package Design

The Customer

Mama Sharon

Mama Sharon is a healthy all-purpose seasoning nourishing hearts and bodies. This flavorful salt-free blend is crafted to infuse your favorite vegetables, grains, and soups.

Proceeds will go to Rose of Sharon, Inc., a 501 (c)(3) non profit organization.

The Recipe

Based on Mama Sharon's request, our strategy—The Recipe—was to create a brand identity that resonated with her target audience's desire for healthy, flavorful food. This included:

Logo Design: Crafting a logo that combined elements of health, nature, and flavor, using vibrant colors and imagery that suggested a rich taste experience without the salt.

Color Palette and Typography: Selecting a color scheme that evoked freshness and vitality, paired with clear, inviting typography that communicated the brand's friendly and approachable tone.

Packaging Design: Proposing new packaging that used the new brand elements to create a cohesive look across all products, making them stand out on shelves and online.

The Delivery

Brand Identity Launch: We rolled out the new brand identity across all platforms, including social media, ensuring a cohesive brand experience that immediately communicated the brand's values and appeal.

Ongoing Support: We provided Mama Sharon with the tools and guidelines to maintain her brand's consistency and continued to support her in implementing her new brand strategy across all future marketing efforts.

The Order

Mama Sharon creator, Nika King approached us with a clear vision: to elevate her brand's identity and online presence to reflect the quality, flavor, and health benefits of her salt-free seasonings. She wanted her brand to stand out in a crowded market, appealing to health-conscious consumers looking for delicious, salt-free options. Her request was for a brand identity that communicated the natural, wholesome, and flavorful essence of her products, alongside a user-friendly website that made exploring and purchasing her seasonings a breeze.

Logo Concepts

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