Service:
Brand Identity Design | Print Design | Package Design
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The Customer
Mama Sharon
Mama Sharon is a healthy all-purpose seasoning nourishing hearts and bodies. This flavorful salt-free blend is crafted to infuse your favorite vegetables, grains, and soups.
Proceeds will go to Rose of Sharon, Inc., a 501 (c)(3) non profit organization.
The Recipe
Based on Mama Sharon's request, our strategy—The Recipe—was to create a brand identity that resonated with her target audience's desire for healthy, flavorful food. This included:
Logo Design: Crafting a logo that combined elements of health, nature, and flavor, using vibrant colors and imagery that suggested a rich taste experience without the salt.
Color Palette and Typography: Selecting a color scheme that evoked freshness and vitality, paired with clear, inviting typography that communicated the brand's friendly and approachable tone.
Packaging Design: Proposing new packaging that used the new brand elements to create a cohesive look across all products, making them stand out on shelves and online.
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The Delivery
Brand Identity Launch: We rolled out the new brand identity across all platforms, including social media, ensuring a cohesive brand experience that immediately communicated the brand's values and appeal.
Ongoing Support: We provided Mama Sharon with the tools and guidelines to maintain her brand's consistency and continued to support her in implementing her new brand strategy across all future marketing efforts.
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The Order
Mama Sharon creator, Nika King approached us with a clear vision: to elevate her brand's identity and online presence to reflect the quality, flavor, and health benefits of her salt-free seasonings. She wanted her brand to stand out in a crowded market, appealing to health-conscious consumers looking for delicious, salt-free options. Her request was for a brand identity that communicated the natural, wholesome, and flavorful essence of her products, alongside a user-friendly website that made exploring and purchasing her seasonings a breeze.
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Logo Concepts
